My name is Roberto Martinez and I am a photographer based in Santa Cruz, California. Like most photographers I got started with a simple DSLR taking picture of friends family, and just about anything I could see through the viewfinder. I loved the photography part but the hours of going through fifty pictures of the same scene for the “perfect one” combined with the hours of editing quickly took its toll on me.
My solution? Take a step back, reflect, and buy a camera from the 1980’s. I started shooting 35mm film late 2017 as a way to improve my digital photography. To truly master aperture, shutter speed and all the fancy lingo photographers throw around to sound impressive. And after my first roll I was in love.
Admittedly I have always been a bit of a “hipster” but this was different. The colors from that first roll of film were amazing. The act and feel of advancing a film lever was as intoxicating as peeling the plastic cover off of a new TV. But what I loved the most was what wasn’t there. I couldn’t take 50 pictures of a tree because a film roll only has 36 exposures. There was no looking for the “perfect shot” since there is no LCD screen to see your results. Editing? Also non-existent, especially because these VSCO filters that are “in” right now are actually just film presets with a fancy new name. Film photography has everything I love about photography and leaves out what I do not. It forces you to step back, think twice, and shoot once.
While I still shoot digital occasionally, my personal work is primarily film and that is what this website will consist of. I do street photography, portraits and the occasional landscape shots. I will also throw in the occasional rant over whatever photography, or camera kick i’m on at the moment. I appreciate you checking out my website and if you have stuck around this long, check out my work.